The Premier League's all-time single-season goal scorer tapes his mouth shut every night. On the Impaulsive podcast, Haaland told Logan Paul that sleep is "the most important thing in the world" and that he uses mouth tape to ensure nasal breathing during recovery. He tapes during training sessions as well, using it as an endurance tool to train his body to perform on nasal breathing alone.

The world's most dominant women's tennis player trains with tape over her mouth. Her fitness coach introduced the practice as an endurance tool — forcing nasal breathing during high-intensity drills raises the difficulty and builds aerobic capacity. Świątek has spoken publicly about how it pushes her heart rate higher and makes everything on court harder, which is exactly the point.

Huberman is probably the single biggest reason mouth taping went mainstream. On his Huberman Lab podcast — one of the most listened-to science podcasts in the world — he has repeatedly discussed how mouth breathing during sleep is "actually dangerous" and linked to sleep apnea, hormonal disruption, and poor cognitive function. He uses mouth tape as part of his own nightly sleep toolkit and has called nasal breathing one of the simplest interventions for improving sleep quality.

Paltrow has called mouth tape the "single best wellness tool" she has found recently. Coming from someone who has built an entire brand around trying every wellness product on the market, that is a strong endorsement. She credits it with deeper sleep and better morning energy.

Graham has been open about her mouth taping habit, telling audiences she cannot sleep without it. For someone whose career depends on showing up rested, recovered, and camera-ready, that is not a casual statement.

Fallon brought mouth taping to late-night television after a conversation with Andrew Huberman on the show. He publicly committed to trying it, telling his audience he was going to tape his mouth shut and force himself to breathe through his nose. On the Tonight Show, he told Huberman: "If I could invest money, I would invest in breathing."

O'Malley, who holds the record for most significant strikes in a bantamweight title fight, uses mouth taping as part of his recovery and conditioning protocol. Nasal breathing helps him regulate his heart rate, conserve energy during fights, and recover faster between training sessions.

Frankel showcased her mouth taping routine on TikTok and credited it with sleeping a full eight hours for the first time in years. Her video helped push mouth taping further into mainstream awareness.

Roberts told Vogue she "can't live without" mouth tape, making it one of her non-negotiable daily essentials alongside skincare and hydration.