Behind every innovative brand is a visionary who sees what the industry is missing. For Titan Recovery™, that visionary is Lex Selig—entrepreneur, fitness enthusiast, and the driving force behind both Titan Mouth Tape™ and Lat Spread Tape™. With a passion for optimizing sleep, performance, and presentation, Lex is leading a movement that’s transforming how athletes recover and compete.

Who Is Lex Selig?

Lex Selig is the founder and CEO of Titan Recovery™, a wellness brand committed to elevating performance through innovative recovery tools. A competitor at heart and strategist by trade, Lex merged his love for training with his deep knowledge of branding and product development to create tools that actually improve lives.

From launching Titan Mouth Tape™ to co-developing the industry’s first Lat Spread Tape™, Lex has shown a commitment to delivering products that solve real problems for real athletes—whether they’re in the gym, on stage, or recovering at home.

Why Lex Created Titan Recovery™

Lex noticed a gap in the market: athletes were investing in training and nutrition but ignoring the performance power of recovery. Poor sleep and lack of recovery tools were holding people back. That led to the launch of Titan Mouth Tape™, a sleep aid designed to promote nasal breathing, reduce snoring, and improve overnight recovery.

Today, athletes and health-conscious individuals use Titan Mouth Tape™ to wake up sharper, stronger, and more focused.

Lat Spread Tape™: The Game-Changing Posing Tool

Lex’s second breakthrough came through his collaboration with posing expert Daniel Coffeen, inspired by IFBB Pro William Bonac. After seeing how difficult it was—even for pros—to nail the front lat spread and rear lat spread pose, they got to work.

The result? Lat Spread Tape™: a first-of-its-kind thumb wrap that improves grip, pose control, and symmetry. Developed for use during training, practice, and on stage, it’s already become a must-have tool for serious competitors.

Lex’s Approach: Build What Works

• Product Innovation: Lex doesn’t follow trends—he identifies needs and builds solutions.
• Athlete-Centered Design: Everything from materials to packaging is crafted for performance.
• Collaboration Over Competition: Partnering with experts like Daniel Coffeen and William Bonac shows his belief in shared success.

From Sleep to Stage

With Titan Recovery™, Lex has taken the brand from a sleep-focused company to a holistic performance brand. Whether you're optimizing your rest with Titan Mouth Tape™ or perfecting your posing with Lat Spread Tape™, Lex's mission is simple: help you show up at your best, every time.

Follow Lex and Titan Recovery™

Stay tuned for more performance-driven products and content by following Lex and Titan Recovery™ on social media, or head to the Titan site to see the full collection.

Shop Titan Recovery™ Products and experience the future of athlete recovery and performance.